Accelerating Mobile Wallet Adoption with the Rambus Unified Payment Platform
The Rambus Unified Payment Platform redefines the traditional shopping experience for a new age of frictionless commerce that is securely built on an economy of digital trust. For consumers, the Rambus Unified Payment Platform combines payments, gift cards, loyalty rewards and coupons in a single retail app. For retailers, the Rambus Unified Payment Platform offers tangible value beyond the initial transaction by facilitating lucrative upselling and cross-selling opportunities with integrated loyalty points and coupons. The platform also provides direct access to detailed consumer data, allowing retailers, banks and merchant acquirers to offer a personalized shopping experience and more effectively compete in a crowded marketplace.