- PROJECT HELP
A recent field test from the Boston Fed's Payments Strategies group shows the shortcomings of today's market.
Companies are always looking for new ways to solidify their relationship with their customer base and grow. Some do a good job while others miss. New technology often helps, but is not always the answer.
If 2015 was a defining moment for mobile use in retail, then 2016 showed the industry what is possible as merchants continued to fine-tune their app experiences for consumers. And they will continue along that path well into 2017 and beyond.