ICXSummit15: From scavenger hunt to Skydeck, the highlight reel
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit.
Held June 28-30 at the Sofitel Chicago Water Tower, the ICX Summit focused on technologies such as digital signage, self-service kiosks, mobile and tablets, as well as emerging technologies ranging from beacons to Internet of Things and augmented reality.
Highlights included a scavenger hunt and tour of Chicago-area interactive technologies actually deployed in stores, an opening keynote by Jason Goldberg of Razorfish, an awards dinner party at Skydeck Chicago and a closing keynote by Blaine Hurst of Panera.
Read more about this year's Summit:
- ICXSummit: How to bring 'social proof' into your brick-and-mortar locations
- Tech in a box: How Dickey's uses big data to target marketing strategies
- ICXSummit15: Why make customers wait?
- Top customer experience tech honored at ICXSummit15
The 2016 event will be held in June in Dallas, with exact dates and location still to be announced.
Christopher Hall / Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.
When it comes to the ideal banking experience for the average customer, "the faster, the better," says Jorge Lemus, vice president of international banking payments at Scotiabank. This is where he believes technology can play a crucial role.
At the 2016 BCX Summit, Julie Conroy of Aite Group discussed the movement among FIs to drive mundane branch transactions to self service devices.
At the BCX Summit, CarrieAnne Cormier of Avidia Bank talked about the importance of serving customers with the right balance of high-tech and high-touch.
The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.
During our webinar, we've been talking about licensed European Payment institution and E-money institution, as well as the Internet acquiring.
Sponsored by: Advapay
A video presentation of highlights and insights from the 2015 ATM & Mobile Innovation Summit, Sept. 9–11, in Washington, DC.
Couldn't make the CONNECT Mobile Innovation Summit? Catch the highlights with this video.
Rich Hope, CMO of Jersey Mike's Subs, talks about the restaurant chain's mobile app.
Tim Hackbardt, VP of Marketing for BJ's Restaurants, talks about the many ways the chain's mobile app improves the customer experience.
Len Dudis describes SeaWorld's folio approach to guest payments via its mobile app.
Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.
Clayton Chan, COO for San Francisco Soup Company, discusses the restaurant chain's use of BLE beacons.
Company claims more than 27 million mobile banking customers as it tries to find the best experience for users.