ICXSummit15: From scavenger hunt to Skydeck, the highlight reel
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit.
Held June 28-30 at the Sofitel Chicago Water Tower, the ICX Summit focused on technologies such as digital signage, self-service kiosks, mobile and tablets, as well as emerging technologies ranging from beacons to Internet of Things and augmented reality.
Highlights included a scavenger hunt and tour of Chicago-area interactive technologies actually deployed in stores, an opening keynote by Jason Goldberg of Razorfish, an awards dinner party at Skydeck Chicago and a closing keynote by Blaine Hurst of Panera.
Read more about this year's Summit:
- ICXSummit: How to bring 'social proof' into your brick-and-mortar locations
- Tech in a box: How Dickey's uses big data to target marketing strategies
- ICXSummit15: Why make customers wait?
- Top customer experience tech honored at ICXSummit15
The 2016 event will be held in June in Dallas, with exact dates and location still to be announced.
Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.www
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