Carrier Billing has massive potential as a revenue stream for both Mobile Operators and content providers. Carrier Billing is a huge growth market, set to be worth over $25bn by 2020 with no signs of levelling off according to a report by Ovum.
Globally, the reliance on card-payment methods is failing merchants and their ability to further monetize. Despite the fact that there are 5 billion phone owners globally, there are only 1.5 billion credit card owners.
The company officially became the latest big-box retailer to add an in-store, mobile-payment feature to its app in a move that also combines the company's digital coupon program into a single scan at checkout.
Verifone North America President Joe Mach shares insight on what retailers are doing, the big trends in play with customer experience and how consumers are spurring trends and retail customer experience strategies.
While this period brings great opportunity for retailers, it also creates considerable challenges. Retailers must respond to evolving behaviors and manage huge increases in footfall, but still deliver the exceptional in-store experience consumers demand.
The two companies announced a collaborative partnership at Money20/20 to help merchants get a handle on how they can present the best customer experience going forward as consumers' behaviors and expectations continue to evolve thanks to emerging technology.
The bright lights of Las Vegas have gone out on Money20/20 for another year. As always, the event brought together the biggest names in payments and provided unprecedented insight into the future of financial services.