Merchant acquirer and payment processor WorldPay released a new study looking at consumers' attitudes about mobile payments. The research, conducted for WorldPay by Consensus Research, showed that convenience, or more precisely lack of convenience, are sources of irritation for many consumers when dealing with mobile commerce and payments.

"We were surprised by some of the conclusions coming out of the research that WorldPay has carried out with Consensus," WorldPay's Head of eCommerce Products Gabriel Hopkins said in a statement.

According to the WorldPay research, 39 percent of smartphone shoppers reported that they are frustrated by the length of the process when purchasing on a mobile device. Additionally, 38 percent of respondents said they were irritated by the amount of information that needed to be entered to make a mobile purchase. The study also said that consumers found frustration with non-mobile optimized websites (31 percent) and no mobile application for a retailer’s website (9 percent).

Hopkins said the study pointed out some distinct differences between users of various smartphones and consumers' preferences for online shopping.

"IPhone users behave very differently to the rest of the smartphone population and showed a much higher propensity for all types of online activity including ecommerce," Hopkins said. "We also uncovered a community of shoppers who prefer to use mobile devices ahead of a desktop or a laptop – which was really unexpected," he added.

Among the solutions to the mobile commerce problems cited by respondents, 63 percent said eWallets, i.e. third party products that store and retrieve personal data when a purchase is made, are their preferred method of payment for mobile shopping. The study found that private eWallets from merchants, and open public systems such as PayPal, are the preferred payment method over debit cards (48 percent), credit cards (37 percent), and direct carrier billing (14 percent).

WorldPay said the research for the study included an online poll of 1,023 consumers conducted by Consensus Research, an online panel with decision makers from 1,295 organizations conducted by ICD Research, and 10 phone and in-person interviews with decision makers from the top 100 UK e-tailers conducted by e-digital research.