Total Wine & More, a leading independent retailer of fine wines, is teaming with 3Cinteractive and its Switchblade platform for mobile coupon redemption and to boost brand engagement.

The platform, according to a press release, will enable the wine retailer to deliver digital coupons via email that can be added to a customer's mobile wallet. The program, according to Total Wine & More, will also boost brand exposure via mobile devices.

The system was piloted in two cities and now is being deployed nationwide, states the release.