The webinar “Beyond Bandwidth: Opening New Revenue Through Carrier Billing” is now available for viewing on demand.

The app economy continues to grow at an explosive rate, with some predictions putting it close to $25 billion worldwide. But as it grows, the world’s mobile network operators are finding themselves in the position of watching all that commerce flow across their networks while they see little benefit. The result is that MNOs are now trying to find new ways to extract revenue. One effective weapon carriers can deploy is carrier billing, allowing subscribers to bill their digital purchase to their monthly statements.

Presenters featured on this webinar include Richard Leyland, head of marketing communications for Bango, and Matthew Dicks, head of marketing for Blue Via, Telefonica. Topics covered include:

• The fastest way to grow carrier billing revenues across major stores
• How payment APIs like Telefónica's Bluevia quickly and simply connect digital merchants to millions of subscribers worldwide
• Increasing conversions by providing consumers with carrier billing and one-click "frictionless payment," even on Wi-Fi