Visa saunters down the runway with Fashion Week partnership
Visa this past week announced a new relationship with New York Fashion Week that will enable consumers to experience new ways to pay, including tapping to pay with contactless cards and devices, throughout the on-site experience at NFYW this month, according to a press release.
"We are constantly exploring sponsorship opportunities to help us diversify our brand and reach new audiences, while delivering experiences that drive business priorities," Mary Ann Reilly, senior vice president of North America marketing for Visa, said in a press release. "We are excited to work closely with this property to bring our vision for a contactless payments future to life."
Visa's on-site activation at the fashion shows will include what it calls the first ever contactless-enabled retail experience, available only to consumers in attendance.
The contactless-enabled vending machines will create a unique shopping experience featuring items from New York-based female designers, including Rebecca Minkoff, Venessa Arizaga and Neely & Chloe.
Each purchase made at a vending machine is 'buy one, get two'. One hundred percent of the purchase price of products sold at the retail experience during Fashion Week will benefit Women's World Banking, a non-profit providing low-income women entrepreneurs around the world the financial tools and resources they need to thrive and pursue their dreams.