Boku is back in the news this week with another partnership. The company announced it's teaming with Vindicia, a provider of billing and marketing services, to offer mobile carrier billing support for Vindicia's CashBox service.

Cashbox is Vindicia's marketing, CRM and billing platform for digital merchants. The addition of Boku means Vindicia's merchants can now offer direct carrier billing, allowing customers the ability to put purchases directly onto monthly phone bills.

"Our partnership with Vindicia will provide digital businesses with a seamless bank-grade mobile payments solution across the many global markets we serve, opening up a new world of consumers for their products and services," said Ron Hirson, Boku president and co-founder.  

The ability to bill digital content like games and social media directly to phone bills has become increasingly important as young consumers of those services may not have access to credit or bank accounts. 

"Beyond the mobile payment hype are practical customer service needs and a basic but profitable bottom line," said Vindicia Chairman and CEO Gene Hoffman.

"Digital businesses in today’s marketplace must reach and support their target demographic the way customers prefer," Hoffman said. "Customers want to pay with their phones, and we’re making this easy for our clients thanks to our integration with BOKU and its world-class technology platform, while benefitting, too, from the inherent scale of CashBox and its ability to increase top-line revenue."

This is the second announcement in as many weeks from Boku. The company announced a new partnership with MasterCard last week. The companies are collaborating on a turnkey, white-label payment solution that lets consumers put purchases on their mobile phone bill or offers them a co-branded MasterCard for offline purchases.

For more stories like this, visit the Direct Carrier Billing research center.