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Verifone brings emerging payments options to Japan

Verifone has partnered with Vesca, a Japan-based payment and marketing product provider, to offer enhanced and secure payment services and products to merchants in the country, according to a press release.

Verifone said in the announcement that the partnership will bring together the technology portfolio and geographic strengths of the two companies to enable financial institutions, retailers and various industry verticals to benefit from innovative payment solutions.

Vesca will offer the Verifone Engage V200c countertop and P400 PIN pad to provide increased speed and security and an interactive user interface. These devices meet Japan's EMV requirements and enable merchants to personalize the customer shopping experience with targeted offers and loyalty programs for additional revenue streams at the point of sale, according to the announcement.

"This partnership will bring end-to-end advanced payment services and solutions for Japanese merchants as well as in-depth market expertise," said Makoto Yoshida, CEO of Vesca. "Furthermore, we plan to create unique segment-specific features by collaborating with our extended ecosystem of clients and partners."