Tencent launches mobile marketing tools for US retailers
Tencent is launching a suite of advertising products and resources that will enable U.S. marketers to directly engage Chinese consumers on Tencent platforms both in China and while they travel abroad, including on the company's popular social messaging app, WeChat.
"To engage Chinese consumers, it is important to reach them on their preferred communications platforms," Poshu Yeung, vice president of international business at Tencent, said in a news release. "For the first time, we are making it possible for U.S. brands to directly reach this audience through sophisticated targeting, not only in China but also when they travel to the U.S."
Over the past few months, a few select U.S. brands were invited to use these new advertising solutions, including the largest mall operator in the United States, Simon Property Group, and popular women's fashion brand, Rebecca Minkoff.