Synchrony's Margaret Keane announced she will be stepping down as CEO and Brian Doubles, the company's president will replace her effective April 1, according to a company press release.

Seven years ago, Keane helped take Synchrony public as part of its separation from General Electric and established high-profile card partnerships with Venmo, Verizon and Amazon.

Keane, one of few women to head a Wall Street financial firm and will remain at the company as executive chair of the board, once Synchrony president Brian Doubles takes over as CEO.

Doubles previously served as Synchrony's executive vice president and chief financial officer, and was the CFO of GE's North American retail finance business from 2009 to 2014. His focus once he steps into the CEO role will be guiding Synchrony and its 16,000 employees through the pandemic, and navigating a shift to an online economy that accelerated this year.