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Fast casual restaurant and hipster haunt Sweetgreen will go cashless at its 64 locations in 2017, following a limited year-long test of the policy.
Co-founders Jonathan Neman and Nicolas Jammet, in an interview with Fast Company, offered several reasons for going cashless in the eight markets the company serves, including:
The company hopes to push customers to use its in-app ordering and payment system as a way to shorten lunch lines and customer wait times.
However, Bonnie Riggs, a market analyst at NPD Group, told Fast Company that in moving to a cashless system, a restaurant runs the risk of turning away economically disadvantaged customers who do not have credit, debit or prepaid cards.