Square today launched an analytics system its merchant partners can use as part of the Register service, according to a press release. Square Analytics integrates the full suite of Square Register products including Pickup, Invoices and Appointments.

Building on the sales data to which Square sellers already have access, the company said the new mobile-optimized Square Analytics delivers information including most-popular items and categories, busiest time of day and a holistic view of customer spending. 

Square Analytics has a few key features: 

• The analytics homepage shows how a seller's business is performing in real time, including which items are the most popular and how their business is performing compared to others in their industry. 
• Sales trends provide updates of sales hourly, daily and monthly so sellers can consider later hours or stocking up on inventory to avoid missed sales.
• Buyer insights show sellers useful customer information. Sellers can see new vs. returning customers as well as customer frequency, recency and average customer spend.