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Scan and pay: Yandex wants QR codes everywhere

Yandex Checkout, which was launched in 2013 by Russia’s Yandex Money, has introduced a new feature for merchants that will enable them to accept payments through QR codes.

Sellers would need to place QR codes on their merchandise, and customers will be able to scan the code through the Yandex Money mobile app.

"QR codes are an extremely convenient tool for making payments that sellers can place on material or online platforms: whether on a door at a national park allowing customers to make a charitable donation, or on buses that will help passengers pay for a ride," Maria Gracheva, CEO of Yandex Money, said in a press release. "We are sure that QR codes have great potential to become extremely popular for payments."

Merchants can place the QR codes on physical and digital goods, according to the announcement.

To make a payment, consumers open the Yandex Money app on their phones and point at a QR code with their smartphone’s camera. Once the code is scanned, the app will show the product’s name, seller, and price. After that, a user chooses a payment method, either the Yandex Money e-wallet or a bank card linked to the account.

All merchants using the payment aggregator Yandex Checkout can get access to a QR-code generator to set codes on their products. Currently, more than 76,000 online stores use Yandex Checkout, and 4 million users have the Yandex Money app across Android, iOS and Windows Phone.