Retale, which develops mobile-first shopping experiences, is debuting its Clip To Card feature that makes hundreds of consumer packaged goods coupons from leading brands available to consumers through the Retale app, according to a press release.

Retale is also debuting a new mobile loyalty card wallet — enabling users to upload, sync and save their retailer loyalty cards directly within the app.

Retale users can search for relevant consumer packaged goods coupons, then "clip" and apply them directly to their favorite retailers' loyalty cards for easy redemption in-store, without ever leaving the app. Once in-store, customers simply scan their physical loyalty card or input their phone number to receive any coupons they have clipped to their card.

"In order to create a successful shopping resource and experience for consumers today, you need to create a dynamic environment where all the tools consumers need are right at their fingertips," Nels Stromborg, managing director of Retale, said in the release. "Clip To Card tackles these expectations head-on, providing added value and functionality for our users."

Clip To Card is powered by Retale's new partnership with Cellfire, a subsidiary of Catalina, the personalized digital media company.