In a quest to provide a more personal experience, and better understand the mobile consumer, retailers are increasingly focused on new tools and strategies to achieve both goals.

A new report states identifying customers and providing a personalized experience is top of mind for 70 percent of retailers and more than half, 57 percent, view mobile experience as part of that focus.

Empowering associates with mobile tech is important for 46 percent, states a Media Post report on the new BRP Consulting study.

In terms of what technology retailers are targeting, Wi-Fi is tops, followed by mobile apps and mobile website development.