Payza, a U.K.-based e-wallet platform, has added a new feature that enables users to buy the most popular cryptocurrency alternatives to bitcoin using funds in their Payza account, either fiat currency or bitcoin, according to a press release.

The initiative follows the company's June release of the Sell Altcoins feature that enables members to sell altcoins to Payza, such as Ethereum, Ripple, Litecoin, Dash, Monero and Zcash. Currently, bitcoin and over 30 altcoins can now be bought or sold directly through Payza's online platform.

"We're excited about the potential of this new technology and want to share our excitement with as many people in as many places as possible by providing a service that's easy to use even for those just getting started with cryptocurrencies," said Firoz Patel, Payza's CEO, in the release. "That doesn't mean our services are just for beginners, I think that dedicated cryptocurrency enthusiasts will also appreciate our range of services, unique model, and competitive pricing."

While verified Payza members are presently able to hold bitcoin in their e-wallets, they will need their own external wallet to hold any altcoins bought through Payza. The company is already developing the next cryptocurrency feature that will enable members to hold altcoins (the first of which will be Dash) within their Payza e-wallets as well.