Paytronix Systems is expanding its reward platform with three new POS integrations. The platform is now integrated with Gilbarco Passport, NCR Radiant and Verifone Commander, all technologies used at convenience stores, including the Des Moines-based Yesway store chain.

"The new Yesway Rewards program bolsters the value that the program delivers to both the brand and its customers, eliminating many manual processes," according to a press release on the integration news. 

"One of our core requirements for the Yesway Rewards programs was a robust analytics and segmentation platform," said Darrin Samaha, VP, and brand manager, in the release. "Now that we are underway with our program, without question, the Paytronix platform provides us with out-of-the-box marketing tools our organization needs. We are able to leverage the analytics platform and the Paytronix Data Insights team to better understand our customers and know when and where to help them to extract more revenue from the customer journey."