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Paytronix brings Apple Pay with NFC loyalty ID to restaurants

Paytronix Systems announced that its Apple Pay with Loyalty ID products for restaurants is now live in two fast casual restaurant locations, according to a press release.

The Newton, Massachusetts-based company said that the integration of Apple Pay with the Paytronix Platform enables marketers to create a convenient guest experience with easy, secure and private mobile payments that also pass along loyalty identification with an NFC tap.

Paytronix did not reveal in the press release which restaurants are using the product.

"The Apple Pay with NFC Loyalty solution makes it so easy for the guest to sign up and participate that front line staff are likely to become ambassadors of the program," Andrew Robbins, president of Paytronix Systems, said in a press release. "This innovation is just one of many you'll see from Paytronix this year as we continue to provide technology that solves guest experience challenges for both the marketing and the operations teams."

Paytronix said the new feature delivers a convenient method for guests to identify themselves to earn and redeem rewards and pay. Some of the benefits that Apple Pay brings to restaurants, retailers and end users include:

  • Convenient guest ID: With the NFC Apple Pay integration, guests tap their phones not only to pay, but also to deliver their loyalty identifier and redeem rewards.
  • Auto prompt for non-members: When non-members tap to pay, the intelligent agent prompts the customer to join.
  • Easy reward redemption: The Paytronix software automatically calculates progress to rewards and real-time reward redemption.