PayPal tackles 'old money' in Super Bowl 50 TV spot
The company says that its 'new money' campaign, which will run throughout 2016, 'indicates just how significant the change in money will be to people’s lives.'
In case you were wondering when PayPal would take on the traditional banking system, then we've got something to tell you.
They just did.
PayPal Holdings Inc. is rolling out its first major brand campaign as an independent company with a 45-second commercial to air during the first quarter of Super Bowl 50. The ad is already available for viewing on YouTube.
According to a press release, the company's new global campaign, called “New Money” will show how "PayPal can make people’s lives easier by helping them move and manage money securely and more efficiently." (And, incidentally, without using cash.)
"We are in a period of transformation — how people shop; how merchants sell; how people interact with the financial system; the very nature of money itself is changing," said PayPal President and CEO Dan Schulman. "New Money is a celebration about the ways technology can help expand and improve financial participation and financial health for billions of people worldwide. We want to reimagine money — enabling new ways for people to securely and affordably manage, move and spend their money."
The TV spot puts a focus on inclusivity and all the ways PayPal can make people's lives better when it comes to their money, the release said.
"Our spot is unlike anything seen before from a financial technology company and indicates just how significant the change in money will be to people's lives," said PayPal Vice President of Global Brand Marketing Greg Fisher. "As a trusted digital wallet brand, PayPal is uniquely positioned to introduce the world to our vision of the future of money through this new ad at this historic, local event where a global audience will be tuning in.”
The commercial was created by PayPal's global agency of record CP+B LA and directed by NABIL, known for his work with many musical artists.
The "New Money” campaign will be supported with a national paid media plan including TV, "out of home" and digital, as well as social, PR and experiential activations and will extend throughout PayPal’s global markets throughout 2016.