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New Zealand JV set to pilot mobile wallet

Credit and debit cards available in the Semble mobile wallet include ASB and BNZ cards and a number of Air New Zealand Airpoints earning GlobalPlus cards.

A joint venture previously known as TSM NZ has rebranded themselves Semble and is ready to begin a mobile wallet pilot that included New Zealand banks such as ASB and BNZ, according to a press release. The partnership also includes 2degrees, Spark New Zealand, Vodafone and Paymark.

Credit and debit cards available in the Semble mobile wallet include ASB and BNZ cards and a number of Air New Zealand Airpoints earning GlobalPlus cards. Additional bank cards, loyalty cards, public transport and more will eventually be integrated into Semble-enabled phones. Semble has also entered into a marketing partnership with Samsung that will support Semble's initial launch and rollout, according to the announcement.

"We're moving into an exciting new era where the days of physical wallets bursting at the seams will be a thing of the past," Semble CEO Rob Ellis said in a statement. "Soon smartphone users will be able to purchase goods and services via their smartphones and know instantly whether they're due that free coffee or voucher without rifling through their collection of loyalty cards amassed over the years."

The technology will be available on a range of Android smartphones which have NFC, on any mobile network in the country. 

Ellis said more smartphones will be added as they are tested to ensure the user experience is consistent across the many different types of devices. By the end of 2014, it's expected that approximately one million NFC-enabled smartphones will be used in New Zealand.

Semble will store personal information encrypted on a "secure element" contained within the SIM card, just like the chip embedded in credit cards. There will also be additional layers of security available via a security code for the mobile wallet app and the pin code or biometric security on the phone, according to the announcement

A live market pilot is starting in November and Semble will be available to download from Google Play early next year.