Neteller, a digital wallet provider and part of Paysafe Group, is now offering its customers the opportunity to instantly buy and sell cryptocurrencies, as cryptocurrency adoption continues to grow, according to a company press release.

As of today, Neteller users can buy, hold and sell cryptocurrencies via a recognized cryptocurrency exchange including Bitcoin, Bitcoin Cash, Ethereum, Ethereum Classic and Litecoin, purchased using any one of 28 fiat currencies available in the Neteller wallet. 

Today's launch follows Paysafe's cryptocurrency service for customers of Skrill, another digital wallet powered by the Paysafe Group, which has proved very popular. 

"The large amount of investment in technology and overall innovation in cryptocurrency has led to the rapid evolution of this space,” Lorenzo Pellegrino, CEO Skrill, Neteller and Income Access, said in the release.  "As cryptocurrencies are increasingly embraced by businesses and consumers alike, this is an industry where we continue to strengthen our presence. As digital finance leaders, we believe we can play a significant role here and create value for both the industry and consumers. Connecting the dots between cryptocurrencies and traditional money in an efficient and user-friendly way is needed for cryptocurrencies to gain real traction amongst consumers. At Paysafe, we are in a great position to facilitate that through our leading digital wallets and other payment products."

All customers need to do is log in to their account, select ‘Crypto' and in just a couple of clicks they have access to buy and sell cryptocurrencies, which are purchased and held by Neteller via a recognized cryptocurrency exchange, Pellegrino said.

Neteller's new cryptocurrency service is already live in 10 countries with plans to roll it out to more than 50 additional markets over the coming weeks and months and to extend the service to its mobile app.

Other features of the wallet include the ability for customers to upload funds with multiple payment options and currencies. The speed and efficiency of setting up a new user account means that customers can start buying and selling cryptocurrencies quickly and easily, according to the release.