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Mobeam, which provides mobile barcode beaming technology, has announced its latest version of its BeepnGo for Android.
In a press release, the company said that BeepnGo, which currently has over 10 million installs, adds significant design improvements to its 4.0 iteration, for the first time enabling customers to use retail loyalty cards, gift cards and barcode coupons on their smartphone at checkout scanners.
Mobeam said design improvements include location-based card reminders for faster checkout and an enhanced "Add Card" setup process. Separate destinations for cards and offers are now easily accessible under the new menu drawer. Beepn'Go offers and coupons have a polished new look; a favorites engine for "For Me" personalized offers; an upgraded search and navigation system; and other offer discovery enhancements.
"We want to make sure we are doing everything we can to improve the user experience and make the use of beaming technology as seamless as possible for the consumer and the retailer," said Mobeam CEO George Garrick. "As our beaming technology continues its rapid adoption, we must remain diligent in improving the ability of retailers and brands to strengthen their relationships with shoppers through the use of mobile at checkout."
Mobeam currently operates with more than 330 million Samsung Android phones, and the company is in talks with other manufacturers to expand the technology to additional smartphones, according to the release.