Square today introduced Square Feedback, a new product that turns digital receipts into a communication channel between buyers and sellers, according to a press release. Square Feedback prompts customers to send feedback on their experience directly to the business owner through their digital receipt. Sellers can also respond directly to customers.

Square said it delivers more than 10 million digital receipts a month.

"The receipt should be more than just a list of what a customer bought," Gokul Rajaram, seller product lead at Square, said in a press release. "Digital receipts are a natural platform for communication. We're designing them to add value to the customer experience and extend the interaction between the buyer and the seller."

How Feedback works:

• Customers who make purchases from a Square seller can choose to receive their receipt via email or text.
• With the tap of a button, a customer can answer the question "How was your experience?" give details and decide whether to start a conversation with the business.
• Square sellers receive an email alert when a customer leaves a comment and can respond directly via the Square Dashboard to ask follow-up questions and correct mistakes or misunderstandings.
• Sellers can manage customer feedback in their Square Dashboard and check it from anywhere in real time.

"Because Square Feedback is so streamlined, we're processing feedback with each transaction rather than waiting for clientele to post a public review," Peter Koshland, owner of Koshland Pharm: Custom Compounding Pharmacy in San Francisco, said in a press release.

Square Feedback is available starting today, and businesses can take advantage of a 30-day free trial then opt in for $10 a month. More information can be found at www.square.com/feedback.