MasterCard eyes future of retail with AR shopping experience
MasterCard has unveiled an augmented reality shopping experience that for the first time incorporates Masterpass and Identity Check Mobile with iris authentication for safe and easy payments, according to a press release.
Developed with Qualcomm Technologies, a subsidiary of Qualcomm Incorporated, and ODG (Osterhout Design Group), it delivers photorealistic augmented reality and is intended to provide consumers the ultimate customized, security-focused shopping experience.
This new AR experience from MasterCard will not only let shoppers view digital representations of products before they commit to a purchase, but also learn more about what they are buying, see additional options not available in the physical location and get instant recommendations or other information relevant to their unique experience.
When done shopping, users can pay for items using Masterpass, which will first authenticate the user's iris using Qualcomm Technologies' iris authentication. The shopper then selects a card from their Masterpass-enabled wallet and completes the purchase by selecting the Masterpass button on the screen.
Items can be taken home from the store or shipped, depending on availability.