Malaysia mobile operator U Mobile has partnered with Docomo Digital to give customers the option of purchasing Google Play Store content using direct carrier billing, according to a press release.

U Mobile will use Docomo's full payment enabler platform to add the new feature. The platform connects management tools, business intelligence, marketing, reporting and CRM capabilities into the operator's systems.

Docomo will also provide a range of customer care tools for users to ensure that they have full visibility into transactions charged to their mobile account, the release said.