Pizzeria ordering and marketing tech platform, Slice (MyPizza Technologies, Inc.) has raised $43 million in Series C funding. KKR led the round with participation from existing early investors, including GGV Capital, a news release said.

Slice works by helping consumers "find" local pizzerias through the company's app and website, an increasingly important asset in the current pickup and delivery-heavy COVID-19-era restaurant environment. Slice said it will use the new capital to enhance and scale its platform of services, which power more than 12,000 U.S. pizzerias.

"Being able to drive business online is now essential to the success of local restaurants and this new funding will allow us to continue improving Slice's platform to empower more independent pizza shops around the world," said Slice Founder and CEO Ilir Sela, in the release. 

Jake Heller, co-head of KKR's Technology Growth team in the Americas, added, "We've been incredibly impressed by Ilir and the team that he has attracted to Slice, as well as the remarkable growth and scale they have achieved over the last few years. We believe in their mission to bring unprecedented value to the unique community of independent pizza owners around the world, and we're eager to leverage KKR's global platform in that endeavor."

Slice provides end-to-end services including websites, marketing, online ordering, and payments to help local pizzerias provide customers with a digital experience that competes with the largest international pizza chains and food delivery apps. The company also offers access to its nearly 5 million app customers.

KKR, a global investment firm, said its investment in Slice comes primarily from KKR Next Generation Technology Growth Fund II.