J.C. Penney CEO Ron Johnson is on a mission to eliminate traditional checkout by the end of 2013. In its place, he's pushing mobile and self-checkout, telling the audience at Fortune's Brainstorm Tech conference in Aspen, Colo., yesterday that the stores will be 100-percent RFID (radio frequency identification) and Wi-Fi enabled, according to businessinsider.com.

Johnson said the overhaul would not only make customers happier about not waiting in lines, but the company would reinvest any savings it sees in customer service.

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