IMImobile PLC, a software and services provider of mobile customer engagement products, announced it has partnered with Bharti Airtel Africa to deliver its mobile billing product Tap2Bill for merchants and content providers across Africa. Airtel is a leading telecommunications service provider with operations in 17 countries across Africa.

The new Airtel Tap2Bill service will enable content providers and merchants to utilize Airtel’s billing infrastructure to charge and bill their customers, according to a press release. The companies said the service will be available via a secure merchant portal without the need to invest in costly billing and payment capabilities.

"We are delighted to partner with Airtel Africa to help bring this offering to the market, which not only creates a much improved user experience for subscribers, but will also encourage and support the growth and variety of mobile content across Africa," Jay Patel, IMImobile Chief Executive, said in a statement.