HSBC Bank USA N.A. said it entered an agreement with San Francisco-based fintech Roostify on a new digital lending product.

Roostify, a digital lending startup, will integrate with HSBC to allow home buyers or existing owners either apply for a loan or refinance loans in real time by submitting an online application, sharing documents and getting results through a digital channel.                                                                   

"Digital plays a crucial role in supporting, enabling and driving our ambition of customer experience led growth,” Raman Muralidharan, head of mortgage, retail banking and wealth management at HSBC, said in a company release. "Customers are looking for the same ease of use and convenience for large transactions, like financing a home, that they’ve come to expect in other buying experiences.”

HSBC Bank USA is a unit of London-based HSBC group.