Groupon Thursday announced the launch of the new Apple Watch app that enables users to gain instant access to the key features from Groupon's iPhone experience right from their wrists, including the ability to discover and buy Groupon deals at nearby local businesses, according to a press release.

"As one of the world's largest engines of local discovery, we're committed to building an incredible shopping experience for our customers where it’s the most convenient for them — across all of their devices," Groupon CTO Sri Viswanath said in a statement. "We're very excited about the potential of this new technology to increase the buying power of our customers and drive even more business into local merchants."

Groupon said key features and capabilities include:

• discover — get notified about Groupon deals near your current location;
• browse — scan through curated offers of the best things to do, eat and see in your city; and
• buy — purchase one of Groupon's thousands of local deals.

Future Groupon Apple Watch app enhancements will include the ability to use the device's glance feature to quickly view lifetime savings and unused vouchers, reminders when Groupons are about to expire, and Groupon redemption capabilities, according to the announcement.