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Digital gift card provider Swych acquires Indian company to boost offerings

Swych Inc., which operates a digital gifting platform by the same name, has acquired Mumbai, India-based Gift Cards India, according to a press release.

Swych said that its digital gifting technology combined with Gift Cards India's south Asia expertise and established partnerships will bring borderless digital gifting to businesses, digital wallets, loyalty platforms, financial institutions and others wherein the recipient of a gift can "Swych" it to spend it at their favorite brand across a global catalog.

Terms of the deals were not disclosed in the press release. 

"By integrating GCI's presence and expertise with the powerful Swych platform, we aim to greatly accelerate our mission of becoming a truly global digital gifting powerhouse," Deepak Jain, Swych founder and CEO, said in the press release.

Swych is showcasing its instant digital cross border gifting service between U.S. and India this week at the Finovate Spring 2018 conference in Santa Clara, California.