Cellfire Inc. has announced a partnership with Location Labs, a provider of mobile location-as-a-service infrastructure and applications, for its Store Alerts feature in the new Cellfire iPhone and Android applications. The feature sends real-time alerts about available coupons whenever users are physically near one of their preferred grocery stores, selectable from within Cellfire’s network of 5,000 grocery locations. This capability is a first in the grocery couponing industry, the company said.

"Our Geofencing technology, as part of our Sparkle Platform, introduces another layer of intelligence making mobile applications more targeted and relevant, for both consumers and brands," said Akash Agarwal, SVP Platform Products at Location Labs. "Cellfire is a leader in digital couponing and we’re excited to provide precise, next-generation location capabilities for this grocery industry first."

According to the company, Cellfire allows consumers to access grocery coupons easily from their favorite brands using their mobile phone. Selected grocery coupons are immediately loaded to the grocery savings card and applied automatically at checkout. To start saving and receiving Store Alerts, consumers can download the Cellfire mobile application at the Apple App Store, the Android Market, or go to http://www.cellfire.com from their cell phone. Once the Store Alerts capability is turned on, consumers automatically begin to receive coupon reminders when they are physically near their selected stores. Consumers can choose the conditions and the store locations where they would like to receive Store Alerts.

Cellfire is using Location Labs’ Sparkle Platform, a mobile location, controls and security platform. The Cellfire application does not record location information and is only used to trigger the Store Alerts capability.