Burgers on the run: Shake Shack tests mobile ordering in NYC

Shake Shack is testing a mobile ordering app at its midtown location in New York City as it looks to capitalize on a growing trend in this space.

The Shack App is available for iOS and consumers can use it at the Midtown East Shack on 3rd Ave. in Manhattan.

"The Shack App marks a new era for Shake Shack," said Randy Garutti, CEO of Shake Shack, in an announcement. "In creating our first-ever app, we took great care to develop a mobile ordering platform that maintains the high quality our guests have come to know and love, but now just a tap away. We're meeting people where they are and giving our guests a whole new way to experience Shake Shack. We've got a lot to learn, and we intend to take our time listening to our guests and tweaking the app before launching it in additional markets."

The Shack App was created in collaboration with several partners including mobile product agency Fuzz, mobile ordering platform Olo, guest engagement platform Paytronix and digital experience testing services from Applause. An Android version is in development, according to the announcement.

Shake Shack said the app includes all of the mobile ordering essentials: guests can find Shacks via a location finder; pick from their favorite orders; keep track of food allergies; access nutritional information; see the latest events and promos; connect to all Shake Shack social media channels and share feedback.

Topics: In-App Payments, POS, Restaurants

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