Bstow Inc., a mobile charitable crowdfunding platform, is rebranding itself under the name Cheerful and has named Richie Kendall as its chief executive officer, according to a company release.

Kendall, a former senior editor at Futuristic Films, has been founder and chief executive since early 2017.

The app allows users to donate small dollar amounts to the charity of their choice and donates a small amount to round up the donation to the nearest dollar. So far the company has worked with numerous high profile charity organizations, ranging from the Boys & Girls Clubs, the YMCA, Goodwills and Meals on Wheels.

The company has also worked with numerous celebrity charities and leading food banks.

The platform works on the web as well as through native iOS and Android apps.