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Bango brings direct carrier billing to Microsoft Windows Store

Bango announced that it has expanded the availability of direct carrier billing for Microsoft Windows Store.

For the first time, users in Finland, Norway and Hungary can make purchases from any Windows 10 device, including their Xbox One consoles, using their mobile phone account, according to a press release.

As a result of activating carrier billing for Microsoft, customers on Elisa, DNA and Telenor mobile networks in these countries can use the convenience of one-click billing in the Windows Store to pay with their pre and post-paid phone bills. This method of payment is available to PC, tablet, smartphone and Xbox One users. In established mobile markets such as these direct carrier billing generates increased payment conversion rates of up to 10 times, according to Bango.

"Bango is working with Microsoft and mobile operators globally to ensure maximum coverage of carrier billing for Windows 10 users" said Anil Malhotra, Chief Marketing Officer at Bango. "We believe this will be particularly successful with Xbox One users, because there is a high correlation between games purchases in app stores and the use of carrier billing."