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Amazon, DoubleBeam divide up mobile POS firm GoPago

TechCrunch has provided an update on its report about Amazon’s acquisition of the mobile POS system provider GoPago. The site now reports that Amazon has bought Pasadena, Calif.-based GoPago’s technology and its engineering team, but that Amazon has not acquired GoPago's business or existing merchant relationships. In a separate deal, these have been acquired by DoubleBeam, a provider of white-labelled mobile payments services.

DoubleBeam said in a press release that it will use its GoPago acquisition to add integrated mobile POS payments to its existing services, which include mobile-based eCheck and remote deposit capture.

GoPago allows customers to order and pay for purchases at bricks-and-mortar stores using their smartphones. Its merchant service works with cloud-based POS software and tablets.

Amazon’s GoPago deal signals the online retailer’s further move into bricks-and-mortar mobile payments, Jordan McKee, a Yankee Group mobile analyst, said in a blog post.

"Many companies with e-commerce roots are now looking at the physical world opportunity," McKee wrote. "With well over 90 percent of all purchases occurring at bricks-and-mortar locations, there's good reason. Players such as PayPal, Shopify and Amazon want to be in physical stores to expand their influence and play a greater role in omni-channel commerce. Given GoPago's history with cloud-based point of sale and Amazon's rapidly evolving Kindle, it would not be surprising to see a POS solution from Amazon in the near future."

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