Abercrombie & Fitch Co. has brought a Venmo integration to both its flagship app, as well as to the Hollister app, according to a press release.

Venmo will be among the payment options in the customer's shopping bag on both the Abercrombie & Fitch and Hollister iOS and Android apps. The company said it is first specialty retailer to offer customers the ability to purchase products directly though their Venmo account.

"We are excited about our Venmo integration, as we know Venmo is an increasingly popular payment option among our millennial and Gen Z customer bases," Joanne Crevoiserat, chief operating officer of Abercrombie & Fitch Co., said in a press release. "As a company, we aim to provide engaging, seamless brand experiences, from product discovery through to checkout and fulfilment; adding Venmo as a payment option supports that goal, and is a powerful addition to our popular, highly-rated apps."