Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.www
ICXA Managing Director Christopher Hall muses about customer experiences that are cashless, staffless and have no gaps in covering customers everywhere they go.
With the Interactive Customer Experience Association set to host 'Inflection Point: The Future Tech of Customer Experience,' aimed at getting B2C brands ready for the future of customer engagement tech, we talked to the Association's executive director about what to expect.
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
U.K. grocer Tesco pilots a virtual store for travelers at London's Gatwick Airport.
The holidays are months away but retailers are already preparing technology for the season.
RMG's CEO says DOOH is more than screens, but a media ecosystem; also announced deals with Groupon and NFC firm Blue Bite.
EnQii's Stuart Armstrong talks about his company's latest effort to fully integrate digital signage and mobile technologies.
EnQii and Kombi have partnered on an app to further integrate digital signage and mobile techs.
Christopher Borek detailed Target's 8-point strategy for connecting with shoppers.
The IT director for the new arena gives us a look at the process of installing a state-of-the art digital signage system.
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