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With over a million apps vying for space on consumers' devices, what does a developer have to do to do to get some attention? It turns out simply building an app doesn't guarantee anyone will download and use it. And that challenge is made even more difficult for developers hoping to monetize their efforts.
While it's a difficult task, it's far from impossible with the right knowledge. There are solid strategies developers and app marketers can use to generate downloads from loyal users who will engage with the app, make in-app purchases, register or upgrade to a paid version.