Mobile Messaging 201: How to Create Compelling SMS Applications

May 4, 2011

White Paper

By using the mobile channel as part of your product and marketing initiatives, you can:

  • Engage more consumers effectively with your products
  • Increase brand awareness by directly connecting with consumers
  • Improve customer loyalty and retention
  • Boost revenue streams via high campaign response rates
  • Tap into a growing global messaging market

OpenMarket’s objective is to provide the most reliable mobile payments, delivery and messaging services for companies that
want to use mobile as a marketing and communications channel. With our Mobile Messaging 101 guide, we described how a company can get started with mobile messaging. Mobile Messaging 201 expands that guide for companies that wish to create compelling messaging applications using SMS.

Topics: Mobile Apps , Mobile Marketing , Mobile Payments , SMS / MMS

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