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GoPets is an online Game and Entertainment Service aimed at children. Their objective was to provide Children with a quick and easy method to purchase tokens. GoPets were seeking an alternative to traditional payments using Credit / Debit cards. They wanted to encourage spontaneous purchasing using a source their target audience have more access to, as opposed to just Credit cards, which few children own.
GoPets have seen a significant increase in registered users from 400,000 in 2006 – 2007 to over 615,997 to date. txtNation has allowed GoPets to provide an quick simple and easy method of payment perfectly suited to their target audience. Download this case study to see how txtNation helped GoPets find a solution in two days.
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