Ziploop, the developer of an app that organizes mobile shopping for retailers and consumers, has received $2.2 million in seed capital.

Orinda, California-based Ziploop was founded in April 2013 by Peter Jackson, Sandra Breber and Paul Martinelli. The Ziploop app is a digital organizer, clearing purses and wallets of paper, cards, coupons and certificates, storing them instead in the cloud for access on mobile devices, tablets or desktops.

The app also organizes emailed receipts and rewards. A new orange Trends tab in the app stores emailed offers from retailers, deleting them when they expire.

"Ziploop makes it easy to stay organized," Breber, Ziploop's president, said in a statement. "A user snaps a photo or emails a receipt or reward, and Ziploop does the rest. "

Ziploop helps retailers by sending out seasonal offerings. "With Ziploop, we've branched out from the 'old world' model of shopping," said Ziploop CEO Jackson. "We see a massive opportunity here with retailers shifting from paper to digital and emailed receipts and rewards."

Investors in the seed round include: Bill Elmore, Foundation Capital's general partner; James Morris, JBM Ventures' partner; James Peters, Greenback Ventures' managing partner; Ted Breck, Texas Pacific Group's managing director; Andrew Rudd, Barra's founder and former CEO; Grant Inman, general partner at Inman Investment Management; and John Balen, Canaan Partners' general partner.

Ziploop says that thousands of shopping documents are loaded through its servers on a daily basis.