Uber and Visa have announced Uber Local Offers, a new way for riders to earn discounted rides by using the same Visa credit card on file with Uber at their favorite local merchants, according to a press release.

With Uber Local Offers, the companies said Uber riders get more out of shopping and dining, while merchants get a simple new way to acquire customers, drive loyalty and increase sales. Local Offers will initially be rolled out in phases to Uber riders in San Francisco and Los Angeles, according to the announcement.

Uber riders earn one point for every dollar spent at enrolled merchants. Points are tallied in the Uber app, and for every 100 accumulated points, riders will receive $10 off a future Uber ride. The program can be accessed through the latest version of the Uber app. Merchants can sign up to take part in the program at https://www.visa.com/loyalty/commercenetwork.

Some initial participating businesses in Los Angeles and San Francisco include Barcito, Delarosa, Ike’s, Lucille’s Smokehouse Bar-B-Que, Mixt Greens, Peet’s Coffee, PizzaRev, Specialty's Café & Bakery, Super Duper, The Pie Hole, Uno Dos Tacos, Veggie Grill, and Wurstküche.

"We've built Local Offers right into the Uber app, making it a one stop shop for riders to see our curated list of places and track progress toward free rides," said Drew Quinn, product manager, Uber. "We're excited to partner with Visa to help riders get even more out of their experience shopping and dining at the places they love, and the local favorites they've yet to try."