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TheFind, a mobile, social and tablet commerce provider and shopping search engine, announced it has launched Glimpse, a new Facebook shopping app that uses Facebook Like data from across the Web, to instantly personalize and curate a stream of fashion and design items that are trending, tailored to the tastes and preferences of an individual and their community of Facebook friends. The company describes it as "a retail store window decorated with products you want curated by the people who know your tastes."
"Search is a task, whereas discovering things you like is fun, and Glimpse is all about shopping just for fun. What makes Glimpse a potential game changer is that it steers the retail industry away from the diminishing returns of search and price comparison towards growth opportunities in merchandizing soft goods in a way that leverages their existing investments in Facebook's platform," said Siva Kumar, CEO of TheFind. "More than 100 million products online have 'Like' buttons, with the heaviest concentration of Liked items in fashion and design products. The data now exists to instantly personalize an interesting shopping experience for trending soft goods and present them in a format that is both truly social and entertaining."
Glimpse is built on top of TheFind's shopping index of more than 500,000 stores and 500 million products, gleaned through a combination of patented Web crawling and merchant data feeds. According to the company, when combined with the equally rich data set from Facebook's Open Graph, the result is a unique experience that lets shoppers browse the most Liked and trending items — by style, brand or retailer. The resulting real-time barometer for style and fashion enables shoppers to discover those new and popular items that are geared toward their own personal tastes.
Read more about social media in retail.