Sweden-based mobile marketing firm Mimitro today officially launched its mobile online coupon and marketing messaging product, according to a press release.

Mimitro and its partner service providers now can give customers, what it says is, an easy to use, secure and cost effective tool for enabling creative mobile coupon and messaging campaigns. These coupons, tickets and messages can be updated in real-time, according to the announcement. 

"After successful campaigns with companies like ICA Maxi Kumla and McDonalds City Örebro, we are now ready to offer our solution to the market," Saman Andishmand, CEO of Mimitro, said in a statment. "Our growing partner network customers can start using our powerful, secure and easy to use Mimitro service for the creation, messaging merge, distribution and campaign follow up of mobile online coupon and marketing messaging. With our service customers get a new attractive and cost effective mobile marketing channel, where the communication and the offers can be edited and updated in real-time depending on content, time and place."