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Motorola Solutions has released a report that shows an increasing interest from retail, hospitality and field service industries for mobile Point of Sale (mPOS) solutions as a core strategy for improving customer service. About 66 percent of retail respondents said they were interested in mPOS, while 42 percent of retail respondents are currently piloting or starting trials within the next 36 months. The majority are focused on using mPOS for sales associates on the store floor or line-busting, according to the study conducted from December 2011 to February 2012, targeting 541 full-time employees in the retail, hospitality and field service industries in North America, the United Kingdom, France and Germany.
Retailers are embracing mPOS pilots and trials to eliminate the high cost of traditional cash registers and accept customer payments, including magnetic stripe and chip and PIN-based credit, debit, gift and loyalty cards, as well as near field communications (NFC) payments via mobile phone — wherever and whenever needed, according to a press release. Fifty-five percent of those surveyed even plan to incorporate the ability to take cash as part of their mPOS operations.
Other key finding included that:
"As retailers battle for shoppers' hearts and wallets, mPOS serves as a valuable tool that can help turn browsing into buying. When the power of mPOS is in the hands of every retail associate, shopping becomes an experience and associates are always in a position to make the sale," said Michelle Crissey, customer solutions lead, Motorola Solutions.
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