SumAll, a provider of connected data analytics, today announced it has becomes the first analytics platform to work with Square and
Square's fifth platform partner in the U.S., according to a press release. With SumAll, Square sellers can now view their sales data alongside additional analytics from dozens of other platforms such as social media services and other payment providers.

"Now Square customers can see their vital sales data side-by-side with the rest of their business activity. Imagine a small business that can quickly see correlations between event promotions it runs on social media and sales data from Square. SumAll brings all of this together into one screen, and helps business owners adjust marketing strategies on the fly while also better managing resources and inventory," SumAll CEO Dane Atkinson said in a statement. 

SumAll users can now access their Square sales analytics through their unified SumAll dashboard, according to the announcement. These insights can be cross-referenced with other SumAll-produced analytics from social media sites, website analytics services and payment services. In combination with SumAll, business owners can stay informed with even more insight into their customers' preferences and behaviors, according to the press release.