Social gifting company eGifter today announced the launch of an embedded coupon service that automatically aggregates discounts and special offers from big name brands such as CVS, Home Depot, Gap and Kohl's, making them instantly available on the eGifter mobile app, according to a press release.

Consumers who purchase digital gift cards through the eGifter marketplace or scan plastic gift cards into their eGifter mobile wallet will automatically be able to access all special offers those brands are currently running directly within the eGifter application, according to the announcement. The app also uses eGifter's proprietary algorithms to allow retailers to create targeted offers based on the social graph, reaching specific target audiences based factors including on region, age or gender.

The app gives just-in-time access to deals on products for each gift card held in a consumer's eGifter mobile gift card wallet, according to the announcement. 

"Getting to the point of sale, whether at a physical register or online, and having to search for relevant coupons and discounts is unnecessarily time consuming and frustrating for consumers," Tyler Roye, CEO of eGifter, said in a statement. "Our iOS app works to eliminate the headache and make the process easier by creating one central place for digital shopping. This added convenience helps encourage consumers to actually use their gift cards."